While you understand the importance of Omni-Channel approach, your CEO and the rest of the C-suite may not be there yet. Here are 3 arguments to convince them for on omni-channel strategy.
Social networks’ Buy buttons aren’t working
Social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons, and even among those that are, few are generating much in the way of sales.
Rise of e-shopping, rise of counterfeit fashion
While the rise of eCommerce has helped consumers shop for their favorite global brands, easy access to their designs has also given a boost to counterfeiting. Designers in India seem happy with the influx of business, but maintain that this is a compromise they are ready to make in the short-term.
Top Five Omni-channel Retail Trends in India
Omni-channel is the new buzzword in the retail world – like eCommerce was a few years ago, and to a certain extent, Big Data was maybe a year ago. While eCommerce has already demonstrated its might, Big Data is starting…